Plum E-luminence "The Bright Mix" Face Serum (30ml)


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Plum E-luminence "The Bright Mix" Face Serum (30ml)

  • Instantly absorbing, non-stick formula
  • Helps restore natural glow and brightness to skin, thanks to a concentrated dose of natural nourishers
  • Vitamin E moisturizes and protects as an antioxidant
  • Vitamin B3 helps achieve even skin tone
  • Plant-derived betain for intense hydration
  • Sesame protein helps firm up skin
  • Licorice acts on pigmentation
  • White willow helps fight blemishes
  • Chamomile and aloe soothe skin
  • Paraben-free, mineral oil-free, paraffin-free, silicone-free, sulphate-free
  • 100% vegan formula, not tested on animals
  • Suitable for Normal, dry, very dry skin as well as sensitive skin
  • Not recommended for: oily, acne-prone skin
Availability: In stock



Vitamin E: This serum is a concentrated source of this ultimate antioxidant and hydrator for skin. Works synergistically even better with the other ingredients in this mix.

Vitamin B3: Helps brighten up skin by improving protein synthesis, fighting pigmentation, reducing irritation and inflammation. Helps skin retain moisture (i.e., look fuller and healthier).

White willow bark: It contains salicylic acid - a beta hydroxy acid (BHA) that helps clear pores and exfoliate dead cells off the skin. You can't have bright without clear - and that's where white willow bark comes in.

Licorice: Glycosides, saponins & flavonoids. In English, and on your skin, that translates to a very soothing ingredient that's effective at attacking pigmentation, giving the skin an even tone.

Aloe Barbadensis Leaf Juice, Acrylates copolymer & PVP/polycarbamyl polyglycol ester, Ammonium Acryloyldimethyltaurate/VP Copolymer, Aqua, Betain, Calendula Officinalis (Calendula) Flower Extract, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Fragrance, Glycerine, Glycyrrhiza Glabra (Licorice) Root Extract, Hydrolyzed Sesame Protein PG - propyl methylsilanediol, Isodecyl Neopentanoate, Matricaria Recutita (Chamomile) Flower Extract, Niacinamide, Phenoxyethanol, Propanediol, Rosa (Rose) Flower Extract, Salix Alba (White Willow) Bark Extract, Sambucus Nigra (Elder) Flower Extract, Tocopheryl Acetate, Trifolium Pretense (Red Clover) Flower Extract

How to use?

  1. Start with slightly moist skin, right after cleansing & toning.
  2. Apply tiny dots all over your face - a little is enough.
  3. With short, quick strokes, apply the serum with your fingertips.
  4. While your face is still wet with the serum, tap lightly with fingertips to allow the serum to sink in better.
  5. Wait 3 minutes or more for your skin to absorb the goodness.
  6. Always follow with a moisturizer.
  7. Can be used day & night.
More Information
Suitable For Personal Use
Size 30 ml
Brand Plum
Ideal For Women
Contents 1x Face Serum
Used For Dullness, Skin Glow, Skin Brightening, Dryness, Moisturizing
Skin Type Dry Skin, Normal Skin
Preference Sulfate Free, Paraben Free, Oil Free, Vegan